the project
A transformative project where I created the branding for an organization dedicated to personal and social change. Drawing inspiration from the metamorphosis of butterflies and a Mayan legend of wish fulfillment, the brand embodies the organization's mission of promoting reconciliation and peace in Mexican society. With values of peace, change, voice, attitude, forgiveness, transformation, empathy, respect, and security, the brand conveys a friendly and trustworthy voice. With the tagline "Transformation for Peace," Danaus strives to make a powerful impact, empowering individuals and society to build a harmonious future. Join us on this journey of transformation and be the voice of change as we weave a tapestry of peace, creating a brighter future for all.
Project specifications:
Year: 2018
Participation: Branding
Client: Personal project for Masters degree
