the project
An exhilarating project where I played a pivotal role in creating the captivating logo and label for a craft IPA beer brewed in Puebla. Inspired by the passion for travel, the brand name itself signifies the adventurous spirit of a wanderer. To symbolize the profound connection between the IPA beer and epic journeys, we incorporated the image of the Arctic Tern, a remarkable bird known for its extraordinary migrations across the globe.
With its amiable and adventurous tone, "Wanderlust" extends a heartfelt invitation to embark on an exciting expedition of exploration and taste, capturing the essence of travel in each delightful sip.
Embrace your adventurous spirit, and let "Wanderlust" be your companion in the quest for new horizons and unforgettable experiences. Elevate your taste for adventure with every sip of our craft IPA, designed to complement the journeys of daring souls like you. Cheers to the spirit of "Wanderlust"!
Project specifications:
Year: 2020
Participation: Branding
Client: José María Sánchez
